Marketing Cases

Valentine Chemicals, LLC

Project manager of a marketing project along with partner, WebzAdvertising, on the development of a new marketing brand and tools for this small Louisiana-based specialty chemical manufacturer.

Port of South Louisiana

Managed the strategic marketing plan and special projects for the largest tonnage port in the U.S.:  production of marketing video; marketing material development; advertisement placement; website development; industry research; wrote articles and worked with local, national and international newspapers and trade journals; speech writing; newsletter writing; and coordinated special projects.

Mobile Area Chamber of Commerce

Developed the new economic development website for the regional chamber including defining market position, compiling downloadable economic data tables, target industry analysis and profiles, county and regional profiles, maps, resources and more that positioned the community against competitor site locations.

Wadley-Donovan GrowthTech (WDGT)

Developed the new website for this 25-year old workforce and economic development consulting firm. Outlined the content, design and navigation; wrote copy; and coordinated with the website developer.

Entergy Teamwork Louisiana Newsletter

Bi-annual production of the economic development group’s award winning newsletter including interviewing, writing, and layout. The publication reached 13,000 businesses, economic development professionals, and public officials in Louisiana, as well as site consultants locating new projects throughout the world.

Avoyelles Parish Port Commission

Developed a website to position this inland port as a location for barge trafficking and site location to the industrial park. Work included writing copy, coordinating with website developer, determining navigation, and advising the port on how to best position its project for recreational and business location.

The Idea Village

Worked with management and staff of this entrepreneurial community organization to write the guide on how to develop The Idea Village model in other communities. Staff interviews, research and review of existing materials, drfted the guide outline, and wrote the draft guide.

Louisiana Department of Economic Development (LED)

Research and compilation of a business resource guide for the department’s eight regions in Louisiana, which also became available online.

Guide on How to Develop a Business Incubator in Your Community

Co-authored a step-by-step guide with on how to develop a business incubator in a community, including specialized incubators such as kitchen.